Data Driven Marketing
Leverage Intelligence for Better Results
Leverage data and insights to better understand customers, optimize marketing efforts, and achieve higher ROI and long-term success in a competitive marketplace.
Data & Intelligence Improves Marketing Results
Precision
Utilize our robust audience data set to deliver personalized messages through content to your ideal prospects.
Continued Exposure
Access our global audience by surfacing a mixture of your content throughout the buyer’s journey and content consumption cycle.
Multi-Channel Reach
Deliver precise messaging across our industry websites and directly into your target prospects’ inboxes, all within the same campaign.
Increased Conversion Rates
Data driven marketing allows us to profile and identify high-quality prospects more likely to convert when in your marketing funnel.
Optimization
Our campaign specialists will leverage the power of marketing automation by deploying continuous A/B testing throughout your entire campaign.
Insight to Action
Take advantage of our detailed and insightful reports to improve future campaign performance and influence your other digital marketing initiatives.
Interested in taking a deeper dive into our data driven marketing programs?
Fill us in on the basics and someone will be in touch soon.
Our Recommendations
PERSONIF.AI
Precision Targeting, Powered by Machine Learning
Reach your target audience by serving them timely recommendations based on behavior insights and content consumption trends. We surface your content/products across all our related editorial content based on the audience’s interests and the content they are currently viewing.
Customer Benefits
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On-site recommendations run parallel to highly relevant content
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Content is served in prominent areas of the site that have been highly tested for click performance
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AUDIENCE EXTENSION
Audience-based targeting using our first party data and website visitors
Customer Benefits
- Spending your ad budget targeting people you want to reach on the sites they actually visit
- Increasing the number of times a prospect sees your ads to grow brand awareness
- Shortening the amount of time it takes for prospects to build enough trust to make a buying decision
- Increasing lead generation conversions by promoting your premium content
CONNECTED TV (CTV)
Reach your B2B audience through connected TV and streaming apps
Promote your brand where people are already engaged through a 15- or 30-second video placement. Create brand awareness across multiple mediums to announce new product introductions, promote special offers, or gain an advantage over competitors.
Customer Benefits
- Target audience based on your preferred business/industry descriptions, NAICs codes, or company name/company domain targets
- We create an audience pool and give you a monthly forecast of impressions that can be served in a month
- Reporting at the end of your campaign that will include impressions served, quartile, half- and full-plays data
- Shortening the amount of time it takes for prospects to build enough trust to make a buying decision
Want more information on our data driven marketing programs?
Fill us in on the basics and someone will be in touch soon.
Our Brands
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Serving the $30B+ North American Equipment Market
Managers, Supervisors, Operations, Fleet, and Shop Superintendents Who Acquire and Manage Equipment
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Insights and Trends for Navigating the $59B Rental Market
Owners, Executives, Managers, Sales, and Purchasing
Test
Developments and Insights for Road & Bridge Construction
Government, Contractors, Producers, and Engineers
Test
Integrated Mobility Know-How for Mass Transportation
Purchasing Decision Makers and Influencers for Mass Transit Systems
SOCIAL TARGETING
Build your company’s brand, drive website traffic, and increase sales through LinkedIn and Facebook
We’ll manage your campaign using a single image, carousel, or video and create targets based on website visitors, our first party data, or by creating lookalike profiles. These names are active users that are currently within various phases of the buyer’s journey, where they are reading content and making purchases. Our dedicated project management team creates a turnkey approach that manages the social setup, optimizes your campaigns, and provides monthly reporting.
Customer Benefits